SPIN Selling Mind Map

SPIN Selling stands for Situation, Problem, Implication, Pay-off. This method was designed to take away some of the ambiguity and difficulty when closing a sale. Use this template to map out the element of your product/service.

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1. Situation
    1.1. Facts needed to sell
    1.2. Tell me how….
    1.3. Minimise qty
    1.4. Don’t dilly dally
2. Problem
    2.1. Present situation
    2.2. Solution you bring
    2.3. Always a solution to a problem
    2.4. If not – no sale
3. Implication
    3.1. most powerful
    3.2. Introduce solutions late
    3.3. Induce pain into buyer
4. Pay-off
    4.1. Solutions
5. Positive implications
6. Buyer tells you
7. Turn it round