1. Brainstorm
1.1. Requirements
2. Market Research
2.1. PESTLE
2.1.1. Political
2.1.2. Economic
2.1.3. Social
2.1.4. Technological
2.1.5. Legal
2.1.6. Environmental
2.2. Organise Focus Groups
2.3. Survey
2.3.1. Potential End Users
2.3.2. Stakeholders
2.4. Competitors
2.5. Marketplace
2.6. Research Analysis
2.7. Findings
2.7.1. Qualitative
2.7.2. Quantitative
3. Product Design
3.1. Requirements Analysis
3.2. Objectives
3.3. Concept
3.3.1. Creation
3.3.2. Development
3.4. Design
3.4.1. Research
3.4.2. Review
3.4.3. Select
4. Product Development
4.1. Bill of Materials
4.2. Prototype Creation
4.3. Testing
4.4. Updates
4.5. Sign Off
5. Production Planning
5.1. Design
5.2. Testing
5.3. Updates
5.4. Sign Off
6. Marketing
6.1. Marketing Strategy
6.1.1. Objectives
6.1.2. KPI’s
6.2. Marketing Plan
6.2.1. Tactical
6.2.2. Technical
6.3. Launch Plan
6.4. Marketing Collateral
6.4.1. Website
6.4.2. Brochures
6.4.3. Advertising
6.4.4. Email Campaigns
6.4.5. PR
7. Deployment
7.1. Marketplace
7.1.1. Online
7.1.2. Offline
7.1.3. Partners
8. Project Management
8.1. Initiation
8.2. Planning
8.3. Execution
8.4. Control
8.5. Closeout