5 Tips for a Good Press Pack

Came across an article to help people create good press packs to get attention and coverage in the media. Thought I’d turn it into a simple map that I can refer back to as a reminder!
The original article can be found here: http://thestartupfoundry.com/2011/03/18/make-your-startup-ridiculously-easy-to-write-about-put-together-a-great-press-pack/